Dominos Essay Example | Topics and Well Written Essays - 500 words

Dominos - Essay Example Actually, the old customers may be tempted to quit their purchase of Dominos pizza due to change in quality that does not match their interest. However, the new customers may be attracted by advertisements and the ingredients entailed in the new pizza recipe. Loosing old customers is a major drawback in organizational success and may at times lead to organizational collapse. Dominos will have to suffer the risk of losing a big number of old customers and at the same time benefit from the rapid increase in new clientele. The difficulty involved in repositioning a brand is loss of old customers and increase in the cost of production. The chances of losing old customers may be due to the taste of new product and increase in purchase sale that may not be well with old customers. To enhance good market forces for the new recipe, Dominos has to employ or use both positive and negative framing in their advertisement to convince their target customers on the quality of their new products. Actually, they had to give the consumers an explanation owing to the sudden change of their previous recipe after that they thought was good by then. They had to give the difference that exists between the old recipe and the newly introduced recipe to attract customers and increase their clientele base. Inflicting consumers with positive emotion is one way of increasing sales, product because many people will always want to try new products based on the quality advertised. Through this message structure characteristic, Dominos is able to attract more clients to purchase their goods. Model learning and vicarious are some of the theories used by Dominos in relation to their product presentation. Actually, this organization’s main aim is to teach its consumers about the product change and sudden improvement in the social media, commercials and various advertisement platforms. The consumers or interested people are able to access information about their recipe and

Analysis of the business situation of the Virgin Mobile Essay

Analysis of the business situation of the Virgin Mobile - Essay Example bile operates as a virtual network operator, riding on the physical network of T-Mobile, and later Everything Everywhere (Answers Corporation, 2014; Virgin Mobile USA, 2009; Telecompaper, 2014; RCRWirelessAdmin, 2011; RCRWirelessAdmin, 2013; Thomas, 2013; Ofcom, 2013). Virgin Media UK provides a breakdown of financial data for Virgin Mobile in its UK investor relations reports of financial performance. That aside one can get a glimpse of the kinds of numbers that Virgin Mobile is able to generate too, by looking at the financial and subscriber data for Virgin Media, which is the owner of Virgin Mobile in the UK. As of end of December of 2013, Virgin Mobile had about three million customers, a third of whom are prepaid customers, while more than two million are postpaid customers. They offer voice and data services to this customer base, as well as content. The direction of growth is towards increasing the base of postpaid customers (Virgin Media, 2013; Virgin Media, 2014). Moving on to the financial numbers, total revenues for 2013 amounted to 1.846 billion pounds, a substantial slowdown from revenues of over 3 billion pounds for 2011 and for 2012. As a group, this slowdown reflects a general drop in total revenues for the Virgin Media Group, from about 4 billion pounds for 2011 and for 2012, to just 2.3 billion pounds for 2013. The large drop can be attributed to the large drop in revenues for Virgin Mobile (Virgin Media, 2013; Virgin Media, 2014; Google, 2014b). The chosen SBU unit for analysis in this paper is Virgin Mobile n the UK, as a subsidiary of Virgin Media. In turn, Virgin Media has been bought by Liberty Global, with the Virgin Group being able to retain a small share of total ownership after the acquisition. In terms of competition, the big players include BT, Vodafone, and a slew of broadband players like BSkyB also making plays in the same set industry. EE also competes in this same space, the firm providingVirgin Mobile with the physical